Instagram Earnings Calculator
Estimate how much Instagram pays for your views, Reels and sponsored posts based on your follower count, views and niche.
Estimated Earnings
Per 1,000 Views
$0
Per Reel
$0
Est. Monthly (12 Reels)
$0
Sponsored Post Rate
$0
How to Use This Calculator
Enter your Instagram follower count and the average number of views your Reels receive. Optionally add your engagement rate (likes + comments divided by followers, times 100) for a more precise estimate; if left blank it defaults to 3%. Pick the niche that best describes your content. Hit Calculate Earnings to see an estimated range for your earnings per Reel, per 1,000 views, per month (assuming roughly 12 Reels) and a typical sponsored-post rate for your follower tier. Use the results to benchmark your monetisation potential and decide where to focus your growth.
How the Calculation Works
Instagram does not publish a fixed pay-per-view rate. Creators earn through the invite-only Reels bonus programme, ads on Reels, brand sponsorships and affiliate deals. This calculator uses publicly reported RPM (revenue per mille) bands that vary by niche, because advertisers pay more to reach audiences in high-value categories like finance and beauty. Sponsored-post rates are mapped to follower tiers based on widely cited industry benchmarks. All figures are estimates — actual earnings depend on audience geography, content quality, watch time and individual brand deals.
Niche RPM Bands Used
| Niche | Low RPM | High RPM |
|---|---|---|
| General / Lifestyle | $0.01 | $0.05 |
| Finance / Business | $0.03 | $0.10 |
| Beauty / Fashion | $0.02 | $0.07 |
| Gaming / Tech | $0.01 | $0.04 |
| Fitness / Health | $0.02 | $0.06 |
Sponsored Post Rates by Follower Tier
| Follower Range | Low Rate | High Rate |
|---|---|---|
| Under 1,000 | $5 | $25 |
| 1,000 – 10,000 | $10 | $100 |
| 10,000 – 50,000 | $100 | $500 |
| 50,000 – 100,000 | $500 | $2,500 |
| 100,000 – 500,000 | $2,500 | $10,000 |
| 500,000 – 1,000,000 | $10,000 | $25,000 |
| 1,000,000+ | $25,000 | $50,000+ |
If you are looking to grow your Instagram presence before monetising, browse Instagram growth services for followers, likes and views. Already running an SMM business? Use the reseller profit calculator to work out your margins, or create a free account to get started.